Combining Strategy and Technology to Make Realtree Camo Highly Visible
Realtree, marketers of camouflage patterns and a hunting industry icon, has trusted Gray Loon as its marketing partner since 1994. Among the many strategic marketing services Gray Loon has provided: designing and programming a website with ecommerce, SEO, and web hosting in the cloud.
Situation, Objectives & Challenges: We needed to create a search-engine-optimized site with a user-friendly architecture that would invite visitors to browse a large variety of content and a store. Realtree wanted a backend system that would give them control over all content and the flexibility to update and add to the site. In addition, because of the scalability of the new site, it would have the potential to outgrow a physical server.
Solution, Technology & Execution: Gray Loon organized a tremendous amount of data into a search optimized site with a simple, appealing navigation structure. We employed a content management system that offers Realtree all the flexibility they need to update the site. And we provided SEO training so they can ensure that site optimization remains strong as they add new pages and content. To address server space requirements, we hosted the new site on the cloud.
“TO INVENT AN AIRPLANE IS NOTHING. TO BUILD ONE IS SOMETHING. BUT TO FLY IS EVERYTHING” —OTTO LILIENTHAL
